What is it?

This is UGROW the pill that gives you extendable arms.

'Things you can do with extendable arms' is a series of animated GIFs unraveling its full potential.

But why?

The purpose of this project is to entertain but it also has a serious side.

Looking deeper into the concept, I want to provoke a reflection on our society and look at how we define ourselves through our behavior.

We live in a culture that praises uniqueness and individuality and we feel a need to push ourselves to do and consume more whilst constantly sharing these experiences through social media.

But do we really enjoy this behavior? Or do we sometimes feel trapped, seeking an individuality under the guise of having fun?

And how?

This ongoing project will develop around this website, where new animation will be regularly updated, as well as social media pages including an Instagram account to upload photos and illustrations, Facebook and Twitter to share thoughts and ideas.

What would you do if you had a pill that gave you extendable arms?